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The Value of the PIN

2009 was full of fraud and data compromise. Perhaps in this New Year we should all remember the value of debit PIN. Easily forgotten in an age of swipe-and-go credit transactions, debit PIN offers consumers unique options that are not available with other debit features. Debit was the most popular form of payment in a 2008 BAI/Hitachi Study of Consumer Payment Preference. Debit PIN accounted for about 20% of all in-store transactions because of usability, security features and cash back options.
  • Protect yourself from fraud by using the debit PIN. Your PIN should not be written on or around your card. Your PIN should not be disclosed with non-cardholders. Your SDCFCU debit PIN is uniquely linked to your card. If used properly, debit PIN transactions can not be fraudulently reproduced.
  • Are you tired of holds? Debit PIN have faster release on account holds. That means you can “see” your transactions faster. Complete a purchase. That purchase is deducted from your balance – faster.
  • Debit PIN offers a no-fee way to withdraw money from your checking account while you shop! Forget about terminal fees, convenience fees or transaction fees. Debit PIN cash back is always fee-free.